Studio
Sajetaite
Art direction and creative strategy for BURGA’s global social-first campaign ‘FIND WHAT WORKS FOR YOU’. Created for the back-to-work season, the campaign celebrates individuality and balance in everyday routines.
Centred around the idea that productivity looks different for everyone, the visual direction embraced warmth, playfulness and authenticity – inviting people to define their own version of what works, whether that’s ‘daytime naps’, ‘organised chaos’, or moments of calm in between.
Photographer:
︎︎︎ Lukas Rusilas
Videographer:
︎︎︎ Maarten Delange
︎︎︎https://eu.burga.com/pages/back-to-work
Centred around the idea that productivity looks different for everyone, the visual direction embraced warmth, playfulness and authenticity – inviting people to define their own version of what works, whether that’s ‘daytime naps’, ‘organised chaos’, or moments of calm in between.
Photographer:
︎︎︎ Lukas Rusilas
Videographer:
︎︎︎ Maarten Delange
︎︎︎https://eu.burga.com/pages/back-to-work